{"id":12756,"date":"2023-03-23T10:31:31","date_gmt":"2023-03-23T10:31:31","guid":{"rendered":"https:\/\/www.bharatarpanet.com\/?p=12756"},"modified":"2023-03-23T10:31:31","modified_gmt":"2023-03-23T10:31:31","slug":"explaining-the-connection-between-digital-and-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.bharatarpanet.com\/blog\/explaining-the-connection-between-digital-and-inbound-marketing\/","title":{"rendered":"Explaining the Connection Between Digital and Inbound Marketing\u00a0"},"content":{"rendered":"<p>With the accessibility of the internet in the present era, it is not surprising that an increasing number of people are going online daily. This has resulted in a change of ways to shop as the audience is found more on the internet than in a mall. Contact the <strong><a href=\"https:\/\/www.bharatarpanet.com\/\">best digital marketing company in Noida<\/a><\/strong> to connect with your audience online.<\/p>\n<p><b>Defining Digital Marketing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Digital Marketing, also known as online marketing, refers to the marketing efforts occurring online. Digital channels like search engines, social media, email, and other websites are leveraged by businesses to connect with today&#8217;s potential customers. This includes communicating via text or multimedia messages too.\u00a0<\/span><\/p>\n<p><b>What is Inbound Marketing?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Inbound marketing is a marketing methodology in which you attract, engage, and delight customers at each stage of the buyer&#8217;s journey. Every tactic of digital marketing can be used throughout an inbound marketing strategy to create a client experience that works for the client and not against them.<\/span><\/p>\n<p><b>Importance of Digital Marketing<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital Marketing assists you in increasing your reach to a larger audience as it targets the individuals who are most likely to purchase your product or service. Additionally, it is more cost-effective as compared to traditional methods and enables you to measure success on a regular basis. Contact the best <\/span><b>internet marketing company in Noida<\/b><span style=\"font-weight: 400;\"> to avail quality services for growing your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some major benefits of digital marketing are-<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can make efforts on only those prospects who are most likely to purchase your product or service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It evens out the competition in your industry and allows you to compete with bigger brands.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is measurable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It can better your rate of conversion and lead quality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audiences can be engaged at every stage of digital marketing.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Types of Digital Marketing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Details on some of the common digital marketing tactics and the channels involved in each one.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Search Engine Optimization<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is the procedure of optimizing your website so that it can rank higher on the result pages of search engines. It will lead to an increase in the amount of organic (free) traffic received by your website. The channels that profit from SEO involve websites, blogs, and infographics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several ways to approach SEO to generate organic traffic to your website. Some of these are-<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>On-Page SEO\u00a0<\/b><\/li>\n<li aria-level=\"1\"><b>Off-Page SEO\u00a0<\/b><\/li>\n<li aria-level=\"1\"><b>Technical SEO<\/b><\/li>\n<li aria-level=\"1\"><b>Content Marketing<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It denotes creating and promoting content assets for the purpose of building brand awareness, traffic growth, lead generation, and increasing the customer base. The channels playing a part in content marketing strategy are-<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Blog Posts<\/b><\/li>\n<li aria-level=\"1\"><b>Ebooks and Whitepapers<\/b><\/li>\n<li aria-level=\"1\"><b>Infographics<\/b><\/li>\n<li aria-level=\"1\"><b>Audio and Visual Content<\/b><\/li>\n<li aria-level=\"1\"><b style=\"font-style: inherit;\">Social Media Marketing<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is the practice of promoting your brand and content on social media channels to enhance brand awareness, drive traffic, and generate leads for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Few channels for social media marketing are-<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Facebook<\/b><\/li>\n<li aria-level=\"1\"><b>Twitter<\/b><\/li>\n<li aria-level=\"1\"><b>LinkedIn<\/b><\/li>\n<li aria-level=\"1\"><b>Instagram<\/b><\/li>\n<li aria-level=\"1\"><b>Snapchat<\/b><\/li>\n<li aria-level=\"1\"><b>Pinterest<\/b><\/li>\n<\/ul>\n<p><b>Relationship between Digital and Inbound Marketing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Inbound marketing is a technique that involves using digital marketing assets like a blog to attract, engage, and delight consumers online. In comparison, digital marketing is a term used to describe any type of online marketing tactic such as utilizing online content to capture the target audience\u2019s attention.\u00a0\u00a0<\/span><\/p>\n<p><b>Bharat Arpanet<\/b><span style=\"font-weight: 400;\"> is a leading <\/span>digital marketing company in Noida<span style=\"font-weight: 400;\"> and provides you with experts who offer more than just essential services. The objective of Bharat Arpanet is to make sure that your issues get the most technical, creative, and productive solutions to grow your business.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the accessibility of the internet in the present era, it is not surprising that an increasing number of people are going online daily. This has resulted in a change of ways to shop as the audience is found more on the internet than in a mall. Contact the best digital marketing company in Noida &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.bharatarpanet.com\/blog\/explaining-the-connection-between-digital-and-inbound-marketing\/\"> <span class=\"screen-reader-text\">Explaining the Connection Between Digital and Inbound Marketing\u00a0<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":12757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[144],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/posts\/12756"}],"collection":[{"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/comments?post=12756"}],"version-history":[{"count":0,"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/posts\/12756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/media\/12757"}],"wp:attachment":[{"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/media?parent=12756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/categories?post=12756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/tags?post=12756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}