{"id":4368,"date":"2022-01-03T06:00:03","date_gmt":"2022-01-03T06:00:03","guid":{"rendered":"https:\/\/www.bharatarpanet.com\/?p=4368"},"modified":"2022-05-31T06:17:17","modified_gmt":"2022-05-31T06:17:17","slug":"everything-you-need-to-know-about-pixel-tracking","status":"publish","type":"post","link":"https:\/\/www.bharatarpanet.com\/blog\/everything-you-need-to-know-about-pixel-tracking\/","title":{"rendered":"Everything You Need to Know About Pixel Tracking"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Understanding customer behavior is the prime factor that shapes any marketing strategy. There are a lot of tools and techniques to understand user behavior. However, one of the most successful ones is <\/span><b>pixel tracking<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>For those who have never heard the term<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A tracking pixel is an almost unnoticeable graphic with the dimensions of 1&#215;1 pixels. It is also known as a 1&#215;1 pixel or pixel tag. It is an HTML code snippet that loads when a user visits a website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a part of <a href=\"https:\/\/www.bharatarpanet.com\/services\/pay-per-click\/\"><strong>pay-per-click<\/strong><\/a> (PPC) advertising and shows you what happens after a customer interacts with your ads.<\/span><\/p>\n<p><b>What is it used for?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pixel tracking is mainly used for the following purposes:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Website analysis<\/b><span style=\"font-weight: 400;\"> \u2013 Pixel tracking helps gather data about which page a user liked and which page witnessed a higher bounce rate.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Track customer behavior <\/b><span style=\"font-weight: 400;\">\u2013 Regular updates on how users interact with your website enable firms to modify their services to provide more relevant information to the end user.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Online marketing <\/b><span style=\"font-weight: 400;\">\u2013 Conversion pixel is an essential tool in online marketing. Companies can form various strategies to direct customers to their products or services through its use.<\/span><\/li>\n<\/ul>\n<p><b>Merits of pixel tracking<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Some of the significant benefits of pixel tracking are<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Retargeting <\/b><span style=\"font-weight: 400;\">\u2013 After you analyze the data from the conversion pixel, you can retarget a customer with targeted and relevant ads. These ads are much more likely to be successful since they are based on consumers\u2019 interests.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Higher conversion rates <\/b><span style=\"font-weight: 400;\">\u2013 When users see customized ads for the products they search for, they are more likely to buy the product than the first time they came across the ad. Enhanced user experience leads to greater brand loyalty.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>User-friendly ads and emails <\/b><span style=\"font-weight: 400;\">\u2013 Pixel integration allows you to restructure your advertising campaign according to customer activity to allow for more rewards. Ads can be tailored to customers\u2019 focus areas for better profit realization.<\/span><\/li>\n<\/ol>\n<p>Pixel tracking<span style=\"font-weight: 400;\"> is a valuable tool to ascertain the source quality and provides a better understanding of the ad campaign performance. If you are offering a product or service, you need to be aware of what the user is looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.bharatarpanet.com\/\"><strong>Bharat Arpanet<\/strong><\/a> provides you with the best PPC advertising services which utilize pixel integration to maximize your return on investment (ROI). We make sure you keep smiling after seeing your investment reap incredible yields.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understanding customer behavior is the prime factor that shapes any marketing strategy. There are a lot of tools and techniques to understand user behavior. However, one of the most successful ones is pixel tracking. For those who have never heard the term A tracking pixel is an almost unnoticeable graphic with the dimensions of 1&#215;1 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.bharatarpanet.com\/blog\/everything-you-need-to-know-about-pixel-tracking\/\"> <span class=\"screen-reader-text\">Everything You Need to Know About Pixel Tracking<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":6405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[12],"tags":[129],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/posts\/4368"}],"collection":[{"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/comments?post=4368"}],"version-history":[{"count":0,"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/posts\/4368\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/media\/6405"}],"wp:attachment":[{"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/media?parent=4368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/categories?post=4368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bharatarpanet.com\/wp-json\/wp\/v2\/tags?post=4368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}