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SEO

SEO and PPC Strategy

How to Combine Your SEO and PPC Strategy Effectively?

It’s not uncommon to see SEO companies trying to boost search engine rankings by running pay-per-click ads at the same time they’re trying to improve their organic search presence. While works greatly, there are some inherent issues with this strategy. In order to effectively combine your paid and organic strategies, you must understand how each …

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What are SERPs

What are SERPs?

The pages that a search engine such as Google displays to the user in response to a search query by the user is known as a search engine result page (SERP). Companies providing digital marketing services aim to get their clients’ websites on the first SERP. These pages consist of results that can be categorized …

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