Web design has come a long way in recent years. Though with responsive design and faster page load times, today most websites look similar to one another. Aesthetically pleasing and well-organized, perhaps, but all too often they look like clones of each other—a problem that’s clear on the average landing page. With this article, we’ll take you through some of the hottest 2022 web design trends and show you how to use them in your landing pages to make them stand out from the crowd—without sacrificing aesthetics or usability!
- Choose a Bold Background Color
The bright and bold background color is a great way to make a statement on your landing page. It can help your page stand out from the rest and grab attention. Plus, it can help set the tone for the rest of your page. To ensure your background color is effective, choose one that contrasts well with your text and other elements on the page.
- Choose from an Array of Fonts
In the past, designers were limited to a handful of web-safe fonts like Arial, Times New Roman, and Georgia. But now, with services like Google Fonts and Adobe Fonts, there are thousands of fonts to choose from. So whether you want a serif font for your headlines or a sans-serif font for your body copy, you’re sure to find something that fits your brand.
- Simplify Your Navigation Bar
In a world where we’re constantly bombarded with choices, it’s important to give your users a clear path to conversion. That’s why one of the hottest web design trends for 2022 is simplifying your navigation bar. By reducing the number of options and grouping them logically, you can make it easy for your users to find what they’re looking for and take the next step.
- Ditch the Illustrations
In recent years, more and more brands have been using illustrations on their websites and landing pages. However, this trend is already starting to feel overdone and dated. Currently, web design seems to be all about minimalism and simplicity. This means ditching the illustrations in favor of a clean, modern look.
- Consider Large Images, Videos, and Slideshows
In recent years, we’ve seen a shift from small images and text-heavy pages to large images and videos. This trend is only going to continue in 2022, so it’s important to get ahead of the curve. Large images and videos are more eye-catching and can convey a message more effectively than text alone. They also help break up long pages of text, making them more visually appealing.
- Go Crazy with Colorful Call-to-Action Buttons
CTA buttons are one of the most important elements on a landing page, so make sure they stand out! Go for bright, bold colors that will grab attention and contrast well with the rest of your page. In fact, studies have shown that using color in your call-to-action buttons can increase conversion rates by as much as 21%. So if you’re looking to add a little pizzazz to your landing pages, go crazy with colorful call-to-action buttons.
- Make It Mobile Responsive
In order to stay ahead of the curve, your website must be mobile responsive. This means that your website will adjust to fit any screen size, whether it be a desktop, laptop, tablet, or smartphone. By making your website mobile responsive, you’ll ensure that all users have a positive experience when they visit your site.
The web design is all about creating an immersive and interactive experience for users. So, if you want your landing pages to be ahead of the curve, incorporate these popular trends. Also, remember to keep your users in mind when making any changes—after all, they’re the ones who matter most.