Currently, Online marketing is all about the probability of visibility and awareness. Many of the times, people find their small businesses online in one of these three ways:
- The company comes up very early while going through the search engine results.
- A person has either mentioned or recommended your website on their website or social media pages.
- Or the people out there are already aware of the company and go on looking for the same.
What is SEO (Search Engine Optimization)?
SEO is considered to be a set of strategies that have a broad goal of bringing out more people to the website right through the first way by just improving the rankings of search engine optimization. SMO (Social Media Optimization) is considered to be a part of the SEO, and it contributes to SEO in three different ways, which eventually helps people to find you online.
Read Article : How to Build an SEO Strategy for Your Business?
What is SMO (Social Media Optimization)?
As the name suggests, SMO does deal with the different social networks and also helps in contributing to the ever-growing importance of the business. This is one of those aspects of optimization deals, which eventually enhances the presence of the company and increases the online reputation through different interactive communities which involve not only Twitter and Facebook, but also forums, blogs, etc. All the sources where the business is actually mentioned or linked to socially.
Working with SMO helps to strengthen the brand and increase the visibility massively. This eventually leads to generating proper leads and thereby increasing sales. Optimizing the social media accounts does build both trust and familiarity for the business, as consumers will see your website mentioned as well as recommended highly.
Read Article : Social Media Marketing for Businesses – SMO Strategy
What is SMO Not Considered to Be?
If you are someone who is looking out for ways to improve you SMO game, then it is becoming vital to keep in mind that having many links to the website which scatter to the social network is not considered very optimized. Trying to be present everywhere that is joining all of the Facebook pages of different industries, being a part of the Google + community, or being active on the different LinkedIn groups to go on and seed the links to the content is considered to be very counterproductive to both SEOs and SMO’s.
The social shares go on to carry a heavyweight when it comes to them coming to form different sources. Additionally, indiscriminate spreading of the links without getting proper engagement and the participation does allow you to get unfollowed from several social networks, which in turn drives security down. To find ways to improve the SMO for the small businesses, one should very well focus on engaging with the right kind of audience, contribute to relevant conversations and post the related stuff.
Why Does One Need SMO?
Google recently launched an overhaul of its different search algorithms, Dubbed Hummingbird. Due to the speed and precision, this new algorithm changed the actual way of how Google goes on to interpret the various search terms and also improves the weight given to the factors which help in driving the search engine rankings.
The social shares out there are very much crucial in actually calculating the rankings. They are also very apt to estimate future rankings. The Hummingbird Algorithm is known for actually valuing the quality content, which is relevant, shareable, and authoritative at the same time. So more the material has been shared across the different social media handles, the higher the quality of the content will be, and the better the Google ranking will be.
SEO & SMO: Do They Help Each Other?
SEO is mainly known to focus on improving the rankings of the website, and it can drive different visitors through Google likes. SMO, on the other hand, focuses only on driving traffic via various social media platforms. Both of them SMO & SEO, operate in very different spheres, and do impact one another. The primary and core function of both SMO & SEO is to drive relevant traffic to the website in the long run. Hence, it makes all the more sense that the two should be working together to drive as much traffic as possible.