(Innovation needs to be a part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we are in deep trouble – Ian Schafer)
Gone are the days when we used to discuss hot topics such as a newspaper article or a new television show.
These days we discuss a new Video going “Viral” on YouTube, a new tweet by ome famous politician on Twitter, a latest picture by your favorite celebrity on Instagram, etc.
Well, it can be clearly seen, that there has been a huge shift in the way we behave of late, and largely the Internet is responsible for it all.
There has been a revolutionary shift in the way businesses look upon their marketing activities as well. Everything is moving from traditional to conventional digital marketing strategies and techniques, for example, social media platforms being the new evangelism marketing techniques.
Also, we cannot ignore the fact that technology has been dynamically changing with every passing day – What is relevant today, might not hold any relevance tomorrow.
And even digital marketing is evolving at an equal pace in accordance with this technological shift.
That’s the actual beauty of digital marketing staying so relevant even with this volatile nature.
Having said that, let us discuss in this article the future scope of digital marketing in a rapidly advancing and developing country like India.
Future Scope of Digital Marketing in India
(Marketing is just no longer all about convincing people to buy your products; it is more about using your creativity to generate more customer value.)
According to a recent report by the Dentsu Aegies Network (DAN) the digital ad industry is said to reach about Rs.24920 crores by 2021 growing at a rate of 32% CAGR (compound annual growth rate).
And all of this is possible only due to the easier accessibility and availability of the Internet and smartphones, thanks to the Digital India movement started in 2015 by the Govt. of India.
People prefer spending more time on the Internet, engaging deeply in social media, generating more content, which eventually can be used for more targeted marketing.
Scope for Businesses
More and more ways of connecting with the audience are being invented in a regular manner with the business ecosystem wanting to promote themselves more aggressively at a cheaper price.
These days, rich media such as videos have seen dominating the entire digital scenario.
Also, there has been a sudden rise in the number of digital marketing agencies and companies all around the popular cities like Delhi NCR, Noida, Mumbai, Pune, Bangalore, Hyderabad et al.
This growth can be seen owing to the heavy contribution of the digital marketing field to the increasing number of businesses, out of which there are still some who are reluctant or apprehensive about going ahead with a digital marketing support.
Rather many are still not aware. These agencies have clearly taken the onus of generating awareness about digital marketing to help them with an instant growth potential and higher recognition to the ever-growing online population.
Today, having a vehement online presence is a must for every business, without which it is not even considered existing. And hence the future will see almost every other business going online considering the growth opportunities offered by this evolving field.
(In the future we can expect businesses not just to survive, but to run smartly in a highly result-oriented environment in the most cost efficient manner.)
Businesses can truly expect a surge in their profit making if they try to keep pace with the latest technologies and develop a great digital marketing strategy to work around it.
For Aspirants and Professionals
So far, the digital marketing field has witnessed an exponential rise in the number of students and professionals taking up digital marketing careers over the past few years.
It has truly become the new MBA for today’s generation, where people from various other industries and sectors, or streams, are coming towards digital marketing in the aspiration to make a promising and successful career for themselves for a better tomorrow.
Digital marketing has indeed proven to be the most futuristic field owing to its evolving nature and adaptability to the latest technology as such.
The Future Trends in Technology Include:
- Voice searches
- Video marketing
- Live Videos
- Artificial Intelligence
- Machine Learning
- Augmented and virtual reality, etc.
And digital marketing is venturing into all of these aforementioned technologies to provide the consumers a better user experience.
Thus, as an aspirant, you can expect to always stay ahead of the rat race by indulging into the best and current trends in the world.
Making a career in digital marketing would really provide wings to your aspirations and a high flight to your career in the coming years considering its future scope and unrelenting growth in India.
Also, if you are an entrepreneur, you can approach any one of the best digital marketing agencies (in Noida, Delhi NCR, Mumbai, etc. cities) and take your business to just another level with a larger customer base, cost efficiently and rapidly.
Digital marketing is clearly the future and you can expect a clear growth career-wise or business-wise in the most effective way in the next few years to come.