According to a Statista analysis, online search accounts for about 30 percent of all global web traffic. It demonstrates how important search engines like Google are in guiding users to websites. As a result, one of the most successful strategies to expand in the digital world is to rank well in SERPs (Search Engine Ranking Pages).
SEO is mainly concerned with increasing organic search results for specific keywords. On the other hand, PPC (pay-per-click) marketing is a paid marketing strategy that allows you to display your ads when customers search for similar information on search engines.
There are strategies to combine SEO and PPC to improve your entire marketing strategy. Although PPC advertising does not provide SEO benefits, they provide other perks that can indirectly impact how effectively your website performs.
Benefits of SEO and PPC
There are certain benefits of SEO and PPC when working together. Some of them are:
- Improve search engine presence
SEO helps in creating opportunities that make your website appear on the top of the search. Your web pages may appear on the first page of results or perhaps take the top spot. When you buy PPC advertisements for the exact keywords, your ads may show up above the organic search results. Optimizing the website and purchasing PPC advertising will ensure you more visibility, more clicks, and more sales.
- Increase targeted traffic
With Google’s search algorithms being updated daily, organically landing on the first page of search results is becoming increasingly difficult for brands. In this sense, the Google Ads platform may assist brands. The venue, for example, includes a Keyword Tool that can be used to generate a list of keywords that are suitable to your business/industry and receive a lot of traffic.
- SEO + PPC = Increased digital presence
Look for a popular keyword that is relevant to your business or sector. There’s a good chance you’ll see the same brands at the top of the organic listings, with their paid advertising appearing above the organic results. With so many of your competitors using SEO and PPC, it would not be suitable for you or your company to rely just on one or two tactics to improve your digital presence.
- Better keyword targeting
Sharing keyword data across SEO and SEM teams could lead to discovering new, often unexplored prospects. Furthermore, each team’s insights may uncover specific phrases that attract audiences in certain places or markets, resulting in an even more significant increase in keyword performance. All of this, however, is only possible if each team provides its keyword performance data.
Are you new to search engine optimization, pay-per-click advertising, or both? Looking for some assistance in merging the two into a cohesive Internet marketing strategy? Bharat Arpanet can assist you! Our professionals have many years of experience integrating PPC and SEO to produce accurate results for your organization as a top full-service Internet marketing agency.