SEO stands for Search Engine Optimization, a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google, Yahoo or Bing. This means, whenever someone searches for products or services related to your business, your site will be visible to them among the top ones as a result of SEO services. The better the visibility, the more you attract the attention of the people, who may change into your potential customers.
What are the types of Search Engine Optimization?
SEO is categorized into two types-
- On-page SEO- All on-page SEO strategies happen on your website.
- Off-page SEO- This involves building your business’s authority through third-party websites.
Both On-page and Off-page SEO aims to make your site friendly to the search engines and users. When search engine crawlers see your user-friendly website, it automatically increases your site’s rank for different searches.
How does SEO work?
When it comes to understanding how SEO works, there is no better way to learn it through an example. So, let’s just say there are two websites: Website A and Website B.
Website A isn’t responsive, which means users with tablets and smartphones will experience a tough time using it. Whereas, Website B is very fast and responsive, which means no matter which device you are using, it’ll operate smoothly.
For search engines, it’s very easy to detect which site is more user friendly and Website A will automatically come on the top.
Now, of course, SEO is definitely not a cakewalk and is quite complicated but this was an example to make you understand how this all works.
Why is SEO so important for online marketing?
SEO is the most essential part of digital marketing because Google or any other search engines have also become a fundamental part of human lives.
That’s why it’s very important for any business to establish a solid digital presence.
SEO boosts your website’s visibility, helping it rank higher on search engines, resulting in high sales and potential customers.
There are many large-scale companies which hire their own SEO team while the small-scale ones directly approach digital marketing companies to optimize their website as hiring a full team will be quite expensive and out of budget.