SEO, or Search Engine Optimization, is always considered a well thought and orchestrated effort towards achieving a higher ranking on the SERPs (Search Engine Results Page).
But what we usually think of it is:
“SEO = Key research + Key phrases + Content Optimization + Link Building and a few other factors”
Also, what we often forget to target is the Website design as an essential and integral part of the SEO process that could actually help amend things and make the search engines all the more happier.
And in this process, the most repeated mistake that we often make while designing the SEO of any website is that, we do it once we have established and completely designed our website, or even try to help modify the SEO of an already existing website.
Whereas, it actually needs to be done at the very beginning of the website designing process or rather simultaneously to satisfy the Google gods to help determine the ranking of your website in your favor.
SEO is one of the most essential concepts which can either make or break your website and make it noticeable to the various search engines bolstering your business big time. If this goes haywire, so does your business, as it loses most of the organic ways of attracting the traffic to your website.
Thus fueling the SEO would require your inputs right from the start.
So, without any further ado, let us see how exactly the website design affects your SEO strategy, assuming that we have all the other factors (above-mentioned) in check.
SEO and Web design
To optimize a website in the best possible way is to have its base stronger and it all begins with:
- A stronger domain name – which consists of the optimized keywords.
- A great hosting – boosting the speed of your website, eventually resulting in more happy customers.
- A cool CMS (Content Management System) – something that the crawlers are absolutely familiar with, e.g. WordPress, etc.
The Architecture of Your Website
Definitely, how you dish out the content or information on your website matters the most for any search engine to understand it easily. You need to follow a very structured approach in designing the content.
This would also include the URLs within your website and the XML sitemaps that need to be spot on.
And when we are talking about links, yes – internal linking is absolutely essential for hassle-free indexing of all your pages on the search engines.
A crisp and well structured layout helps the customers to understand the content better – increases customer satisfaction – increases their engagement on your website – helps increase the conversion rate for your business.
Responsive Web Design
As cliché as the word responsive might sound, it is imperative for any website to be responsive these days, considering the global rise in the percentage of smartphones user base.
Thinking from a mobile user’s perspective, you need to optimize the design of your website to help a better ranking by the popular search engines.
Page Speed and Bouncing Rate
Web users are known to have a peanut sized patience. Hardly they would wait for about 4-5 seconds max for a page to load. And this results in heavy bounce back rates, which would deter the traffic from your website.
So, instead of disappointing them, you need to mitigate any speed impediments and get your website up and loading faster resulting in happy customers and more business.
Coding and Internal Skeleton
The HTML code of your website should be as optimized as the other content on your website. The simplified it is to read for the search engine crawlers, the better for your website ranking on the search engines. Hence try to avoid having complicated code lines in your website as such.
Boosting the SEO just requires you to focus on an easier navigation, coding, and a simplistic vibe to it determining your stronger online presence.
Thus, here were a few factors that make the SEO process an integral part of your website design. Both must be looked upon together and not one after the other, to have a brilliant experience taking your business a notch higher – even on the search engines.